Most logos are actually created in vector-based programs such as Adobe Illustrator  because vector-based artwork is scalable and suitable for print.  In most cases, you are given a copy of a company’s logo in either .eps or .ai format.  However, since we are working exclusively in Photoshop  we will create a logo from scratch.  Before doing so however, we will review importing vector-based files such as .eps or .ai into Photoshop and optimizing it for the Internet.

Importing Vector Based Logo Files
Open kimono.ai from the chapter008 folder.  The Rasterize Generic EPS Format dialog box appears.  To rasterize means to translate the vector information of a file into a grid of columns and rows filled with pixels, in other words, to take vector information and convert it into bitmap information.  Options  include Width and Height (in various units), Resolution , Mode , Anti-alias ed, and Constrain  Proportions.

 Rasterize Generic EPS dialog box

Input 120 into the Width field, making sure pixels is the unit.  If Constrain  Proportions is checked, the Height field adjusts automatically.  It is very important that proportions, particularly for logos, be maintained.  Set Resolution  to 72 ppi and Mode  to RBG because we are producing for the screen.  Make sure Anti-alias ed is checked to create smooth edges.  {Click} OK.

Vector Based Image
Converted to a Bitmap

Examine the image.  You’ll notice that it is composed of solid colors and sharp edges.  This type of image is typical of vector-based artwork.  Notice also that unlike opening a bitmap image, which defaults to a “Background” Layer , vector images default to “Layer 1” with the image data surrounded by transparency.  [ALT] + {Double-Click} the Layer and rename it “Logo.”