Adobe Photoshop

Creating Banners & Animated GIFs

Banner Dimensions and Restrictions

Banners are usually a means of advertising on web sites placed at the top of web pages.  Companies pay other companies to place their banner on their web site and make it link to their own home page.  For instance, Travel Japan wants to draw users to their web site by advertising on Yahoo, most specifically the section listing Travel-based web sites.  Your job, as a designer, is to create a banner that encourages users to visit the Travel Japan site within particular dimensions and color and file size restrictions.  The standard banner specifications are as follows:

  • 468 x 60

  • GIF: Web Color Palette

  • Animation : Permitted/Not Permitted

  • 8K to 14K

Dimensions, palette, and file size can, and often do, vary depending on restrictions dictated by the company that displays your banner.  Before developing a banner, it is essential that you acquire and confirm the Banner specifications.

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