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Banner
Dimensions and Restrictions
Banners
are usually a means of advertising on web sites
placed at the top of web pages. Companies
pay other companies to place their banner on their
web site and make it link to their own home page.
For instance, Travel Japan wants to draw users to
their web site by advertising on Yahoo, most specifically
the section listing Travel-based web sites.
Your job, as a designer, is to create a banner that
encourages users to visit the Travel Japan site
within particular dimensions and color and file
size restrictions. The standard banner specifications
are as follows:
Dimensions,
palette, and file size can, and often do, vary depending
on restrictions dictated by the company that displays
your banner. Before developing a banner, it
is essential that you acquire and confirm the Banner
specifications.
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